Making invisible businesses
visible.

Tawi is a WhatsApp agent that helps women micro-entrepreneurs track sales, manage stock, and build verified financial records β€” so they can access credit and grow. Send a voice note or a text in your local language. We handle the rest. Free to start, always.

90
days to a
financial profile
KES 0
to start,
always
Your language
text or voice note,
any local language
The gap we are closing

She runs a business.
The world doesn't see it.

Every evening, Grace counts her cash and it's less than it should be. She doesn't know if it's credit she forgot, stock she miscounted, or a supplier who shortchanged her. The money is gone and she can't point to where.

She is not an exception. She is the rule β€” millions of women micro-entrepreneurs running real businesses with no records, no credit history, and no way to prove what they have built.

β€œThe barrier was never her ambition.
It was the absence of a tool
that worked the way she does.”
83%
of Kenya's workforce is in the informal sector and micro-enterprise economy β€” the majority are women (KNBS)
11%
of informal businesses in sub-Saharan Africa keep any written financial records (World Bank)
67%
of women-owned micro-businesses cite lack of credit as their biggest barrier β€” root cause: no financial history (FSD Kenya)
90%+
WhatsApp penetration among smartphone users in Kenya β€” the infrastructure already exists in every pocket (GSMA)
How it works

Three steps.
One voice note at a time.

No app to download. No form to fill. No English required. Grace sends a voice note or a text in her local language β€” we handle everything else.

01
🎀
She sends a voice note or text

Grace sends a WhatsApp voice note or text in her local language β€” Swahili, Sheng, or any language she uses β€” describing what she sold, what she restocked, or who owes her. No format required.

02
πŸ”
We log it and verify it

The agent transcribes, interprets, and logs every transaction. Each night it cross-checks her records against her M-Pesa activity β€” Pochi la Biashara, Paybill, or Till β€” so her records are always grounded in real transactions.

03
πŸ”“
She unlocks her future

After 90 days, Grace has a verified financial profile β€” a real picture of her business she can share with her SACCO, her supplier, or a microfinance institution to access the credit she has always deserved.

🎀
Voice note or text
Any local language, any time of day
πŸ€–
AI logs it
Transcribed and categorised instantly
βœ…
M-Pesa verifies
Cross-checked against Pochi la Biashara, Paybill, or Till
πŸ“Š
Profile built
90-day verified financial record

A real record of your business β€” verified, not just written down.

Every voice note and text you send builds a transaction history that is cross-checked against your M-Pesa activity β€” whether you use Pochi la Biashara, a Paybill, or a Till number. After 90 days you have something you have never had before: a complete, trusted picture of your business you can share with anyone.

SACCO loansSupplier creditMFI eligibilityBusiness growthStock decisionsProgramme access
Who we serve

Built for the woman
every other tool forgot.

Middle to low-income women micro-entrepreneurs in peri-urban African cities β€” determined women who are not looking to stay small.

GW
Grace Wanjiku, 34
Mama mboga Β· Kahawa Wendani, Nairobi

β€œEvery evening I count my money and it's never what I expected. I just want to stop that feeling.”

Vegetable sellerActive chama memberSACCO loan rejectedWhatsApp daily
AO
Aisha Omar, 28
Home salon & home baker Β· Nyali, Mombasa

β€œNajua ninafanya vizuri β€” but I can't prove it. I'm working hard but I can't tell if I'm actually moving forward.”

Salon ownerHome bakerTwo income streamsWants to expand
Our goal by 2027

Turning invisible businesses
into visible, fundable enterprises.

We are not building a tool. We are building the financial infrastructure that Africa's informal economy has never had.

5,000
women with verified financial profiles
90 days
to a profile you can share with your SACCO or supplier
3+
African countries by year three
40M+
women micro-entrepreneurs across sub-Saharan Africa who deserve this tool
Who we work with

Built with the people
who know this world.

Tawi works alongside the organisations, institutions, and communities already present in the lives of women micro-entrepreneurs across Africa.

🏦
SACCOs & microfinance institutions

We work with financial institutions committed to supporting women in the informal economy. If your organisation wants to reach more women with reliable financial histories, we would love to talk.

🀝
NGOs & women's programmes

We partner with organisations running women's economic empowerment initiatives. If you work with women micro-entrepreneurs and want to equip them with a practical business tool, get in touch.

πŸ“±
M-Pesa & Safaricom

Tawi connects with your existing M-Pesa account β€” whether you use Pochi la Biashara, a Paybill, or a Till number. No new accounts or setup required. Just the mobile money you already use every day.

πŸ‘₯
Chamas & savings groups

Already part of a chama or savings group? Tawi works even better together. Members track their businesses individually and build records that support each other's growth β€” and their group's lending decisions.

πŸͺ
Suppliers & distributors

We work with trusted suppliers across Kenya to make restocking easier for the women on our platform. If your business supplies goods to small traders and wants a smarter way to reach them, reach out.

πŸ™‹β€β™€οΈ
Community agents

Tawi is introduced by women who are already part of the communities we serve β€” at the market, in the estate, within the chama. Real people who understand the work, and bring Tawi to those who need it most.

Ready to make your
business visible?

Start tracking your sales and stock today β€” free, on WhatsApp, in your own language. Your financial record starts with your first message.